Chinese Fashion booming worldwide
There are more and more emerging designers that inspire the Western brands and parade in Milan and Paris, each interpreting his tradition so
Lately China is always found at the center of the fashion world (also according to a recent market research (by Daxue Consulting, leading in China market entry): not only from the economic point of view, given that – albeit declining – in China there is a big luxury market and garments and designer accessories, but also from a creative point of view: more and more western designers are inspired by Chinese fashion, some brands were purchased in whole or in part by Chinese entrepreneurs – as Italians Krizia or Francesco Scognamiglio – while there are more and more emerging Chinese designers to keep sott ‘ eye. Last September, many of them paraded at Fashion Week in Milan woman, while a few months before Vogue Italy had devoted the number of June 2015 to China, with Chinese models on the cover and services on young designers in Beijing.
The fashion interest in China was also enshrined in the summer exhibition of the prestigious New York Metropolitan Museum of Art (MET): China: Through the Looking Glass, Chinese aesthetics influence on Western fashion. The exhibition has become the most popular museum dedicated to fashion and the fifth most visited so far, and is remembered also for the inauguration, which was presented Rihanna with a long yellow cloak designed by Chinese designer Guo Pei haute couture.
In an article in Forbes magazine, Glenda Thomas writes that many new Chinese designers are working a lot to get known, and are also increasing enrollments of Chinese students to fashion schools. This was confirmed by Gemma Williams, who works at the London College of Fashion, one of the most important European fashion schools and who recently published the book Fashion China (Thames & Hudson), which reports the 41 Chinese designers who believes the most promising. To do so he consulted a bit ‘of experts in the world of Chinese fashion, including the fashion designer Lucy Liu and supermodel Liu Wen. The initial idea was to deal only emerging artists, but the system proved to be much more extensive and complex, and Williams ended up also enter the designers already established.
As in the West, even the Chinese designers dealing peg, clothes for every day, and high fashion, that is, the evening dresses. However, it was difficult for Williams to find uniformity in the style of different designers, because the Cultural Revolution launched by Mao Tse-Tung in 1966 – with the aim to strengthen and impose the vision of the communist party in all aspects of Chinese life – has deleted many traditional and cultural aspects of the country, including the history of costume. Mao has introduced zhongshan for example, a jacket-uniform with four pockets and collar that everyone had to wear the same. Only reforms that have been made since the eighties onwards enabled the birth of the fashion industry and then the emergence of designers, each with a personal interpretation of the traditional Chinese style.
See also digital advertising guide China