The App Market in China is booming
App Market in China. Research conducted by Daxue Consulting, which specializes in market research in China, reports that two-thirds of the global App Store download come from China App Store. And that is why apps like WeChat may reach 600 million monthly active users (the majority of which are located in China).
The mobile app market in China continues to grow and track excellent prospects for the future. The rapid spread of mobile payment in China is favored by the low use of credit cards by the Chinese population. And to accelerate the payment of the application range is also increasing demand for home delivery. Alipay, the online payment service owned by the Chinese giant Alibaba, has recorded the fastest growth, despite having to face the competition with TenPay, BestPay, and Lakala.
The use of so-called educational app brings a significant increase. According to CNNIC (China Internet Network Information Center), already in 2013, over 200 million Chinese mobile customers have benefited from e-learning content.
The even larger selection of games category of applications is hardly surprising. They are mostly copies of favorite games already known in the West, like Angry Birds and Fruit Ninja. Among the most bizarre ideas that have emerged, however, one can not fail to mention Didi Da Ren (滴滴 打人) translated to « Didi Hit People. » Didi From Ren is the mobile app in China that best exemplifies the dark side of the now common saying « there’s an app for everything! ». This application allows users to take third for attacking another person physically. Of course, it was promptly banned but highlighted the need to establish a regulation.
The Chinese government has initiated the establishment of a set of rules aimed at instant messaging applications (WeChat) with the goal of creating a safer digital ecosystem and a big social media network in China « to help build a clean cyberspace. » Although, the downside of everything and increasing controls could be a slowdown in the mobile app market in China.
A hypothesis that for the moment there seems to come true: the Chinese App Store are, in fact, two-thirds of downloads of App Stores around the world. And many are beginning to wonder: will become imperative for the global industry of apps offer a version in the Chinese language? Yes. If you want to, substantially increase the catchment area and the related downloads of their app. Even the introduction of QR code is an increasingly important factor, considering the broad use in China.
China has the largest 3G subscriber base, 1.4 times higher than that of the United States. Downloads with iOS are still rising, but Android users will still win the biggest share of the market. There are, in fact, more than 200 Android App Store, with Baidu Store among the most popular.